• The Fort Worth Stockyards will be the home of the 2018 Hudson-Valentine Sale.

The 2017 Fort Worth Stockyards Longhorn Auction

Welcome to another historical event, bringing the Texas Longhorns back home to the original Fort Worth Stockyard Auction Arena, where the west began. More than five million cattle a year were traded at this Auction Arena in the early 1900s, with as many as 2,600 pens.

There are 100 head of spectacular Longhorns consigned to this historic sale.  We thank our wonderful consignors for bringing an exceptional showcase of animals.  The Sponsors of this sale are dynamic leaders in the Industry and community, and have consigned extraordinary selections from their programs that will have an impact on the Longhorn Industry.

The Hudson and Valentine mission of bringing new marketing opportunities to the industry, along with marketing elite cattle, continues to be strong. We thank each of our Consignors for supporting and participating in this mission.

Enjoy your time in the Historic Fort Worth Stockyards.  It is packed with things to do and see, and we hope you take advantage of seeing it all.  

Becoming a Sponsor

We are COMING BACK HOME… back to where it all began, the Historic Fort Worth Stockyards in Fort Worth, Texas, where the west began. The Hudson Valentine Partnership presents the auction on Friday September 22 and Saturday September 23, 2017 selling 100 of the most elite Longhorns in the nation.


Lorinda Valentine with Bill and Elizabeth Hudson, have produced Longhorn sales in Fort Worth, Texas, Bowling Green, Kentucky and Las Vegas, Nevada. They are proud to offer you this premier sale and opportunity. In 2016 59 of the top 100 Cash Cows were sold at sales produced by this partnership, 39 head sold at this sale last year unmatched within the industry.


We are excited about hosting this auction and festivities in the Historic Stockyards. The media exposure for the Texas Longhorn Industry will be extensive and reach more homes with broader demographics than we have ever before. Last year we generated over one million in media impressions.


This is an awesome marketing journey that we hope you will join! We are pleased to be working with The Majestic Group again this year and we look forward to discussing these sponsorship opportunities with you personally.


We invite you to join us in this exciting venture.


The Cattle Baron- $10,000

• 3 Consignments to the sale with a reduced commission.
• Full page sponsor ad in the Catalog
• Sponsorship highlighted by Superior Livestock Advertising reaching
over 55 million households on RFD-TV and Rural TV.
• Commercials will be aired between now and September 22nd on RFDTV
and Rural TV.
• Sponsor Ads will run on Superior Broadcast through September. As
well as during the auction live broadcast
• Testimonial interviews to be recorded in the Superior Studio about
your ranch will be offered to sponsors and posted on YouTube and
other social media outlets.
• One Room for Friday night at the beautiful Hyatt Place Hotel in the
Historic Stockyards. A short walk across the street to the sale and
activities.
• Reserved sponsor seating in Auction arena
• Sponsor Signage at the Coming Home Cocktail Party and dinner on
Friday with live entertainment by Rye Davis. With reserved table at
dinner on Friday and open bar to $10,000 sponsors.
• End the evening dancing at Billy Bob’s.


The Rancher- $7500

• Two consignments to the Sale.
• Full page colored Sponsor ad in Catalog.
• Sponsorship highlighted by Superior Livestock Advertising reaching
over 55 million households on RFD-TV and Rural TV.
• Commercials will be aired between now and September 22nd on RFDTV
and Rural TV.
• One Room for Friday night at the beautiful Hyatt Place Hotel in the
Historic Stockyards. A short walk across the street to the sale and
activities.
• Testimonial interviews to be recorded in the Superior Studio about
your ranch will be offered to sponsors and posted on YouTube and
other social media outlets.
• Reserved sponsor seating in Auction arena
• Sponsor Signage at the Coming Home Cocktail Party and dinner on
Friday with live entertainment by Rye Davis. With reserved table at
dinner on Friday and open bar for $7.500 sponsors.
• End the evening dancing at Billy Bob’s


Please email or call with your choice of these opportunities by June 20th. If
one of these opportunities is not a fit for you please call and let’s visit about
a different offer.


To clarify your media coverage, here are the specific details, which are
exclusive with Hudson/Valentine Enterprises. We are broadening the
marketing approach to a new group of cattle enthusiast, enhancing the
longhorn industry to a broader base.


Superior Livestock:


• Their database has over 27,000 potential buyers
• 14 Million households reached by Rural TV
• 60 Million households reached by RFD-TV
• The people reached through the above are individuals interested in
the genetics and those that have a passion for the Longhorn breed.
Facebook: Hudson Valentine Longhorn Auction Page
• Has 4,850 people that like our page
• Have 4,917 followers.

Last year the Fort Worth Stockyards Longhorn Auction had the
following

• 33 pieces of coverage- Just a few are listed below

1. NBC News DFW-5.95M
2. WFAA News-3.65M
3. FOX News-117K
4. CBS News-95.1K
5. ABC News-12.5K
6. Fort Worth Star Telegram-2.64M
7. Fort Worth TX Magazine 11.2K
8. Dallas Business Journal 14.4M
9. Glasgow Dally Times-103K
10. Marysville Advocate 5.14K

• 26.8 Million online readership
• 57.1K coverage views
• 964 social shares
• 892K circulation
• 5.06K likes
• 121K ad value
• 89 lots sold at a gross of $1,252,600 with an average of $14,074


This is what we can provide for you with your sponsorship. If you want to
grow your business, come along with us as we promise you a fun and
exciting ride.

Venue

Fort Worth Stockyards Exchange
131 E Exchange Ave, Fort Worth, TX
76164

The Livestock Exchange Building was erected in 1902 as an office for cattle traders, & was once known as “The Wall Street of the West” for all the activity that occurred in the Stockyards.


2017 Fort Worth Consent Form 2017 Fort Worth Consignment Form 2017 Fort Worth Sale & Health Form
Fort Worth Consent Form Fort Worth Consignment Form Fort Worth Health Form

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